IFA Berlin 2024 kicks off, featuring AI, sustainability

This photo taken on Sept. 6, 2024 shows an entrance of IFA Berlin 2024 in Berlin, Germany.
IFA Berlin 2024, the world’s leading trade show for consumer electronics and home appliances, kicked off Friday, bringing together over 1,800 global exhibitors, 125 keynote speakers and more than 182,000 visitors from 139 countries, according to the organizer.
This year’s event marks the 100th anniversary of IFA, with global tech giants showcasing their cutting-edge innovations like artificial intelligence, robotics, and even a flying car. (Xinhua/Du Zheyu)
BERLIN, Sept. 6 (Xinhua) — IFA Berlin 2024, the world’s leading trade show for consumer electronics and home appliances, kicked off Friday, bringing together over 1,800 global exhibitors, 125 keynote speakers and more than 182,000 visitors from 139 countries, according to the organizer.
This year’s event marks the 100th anniversary of IFA, with global tech giants showcasing their cutting-edge innovations like artificial intelligence, robotics, and even a flying car.
Leif Lindner, the CEO of IFA Berlin, highlighted the enduring appeal of the trade show, citing the strong demand from exhibitors.
“IFA has always been and will always be at the forefront of change and disruption, showcasing real-life innovation, with real consumers responding to new technology in real time,” Lindner said.
According to the organizer, artificial intelligence and sustainability are the major themes of IFA 2024. During the five-day event, the world’s first real flying car is expected to be demonstrated.
“IFA will continue to prove itself as a sustainable driver of growth and innovation in its anniversary year,” said Sara Warneke, managing director of gfu Consumer & Home Electronics GmbH, which owns the trademark IFA.
Chinese tech giants continue to make a significant impact at this year’s event. According to the official IFA website, exhibitors such as Haier, Hisense and TCL have secured some of the largest exhibit spaces, offering a wide array of innovative products.
“With a 3,300-square-meter exhibition area, Haier is showcasing a full range of eco-friendly and cutting-edge products this year,” Neil Tunstall, CEO of Haier Europe, told Xinhua. “We’re excited to connect with international businesses at IFA and bring high-end products and smart technologies to users worldwide.” ■

This photo taken on Sept. 6, 2024 shows the booth of Haier at IFA Berlin 2024 in Berlin, Germany.
IFA Berlin 2024, the world’s leading trade show for consumer electronics and home appliances, kicked off Friday, bringing together over 1,800 global exhibitors, 125 keynote speakers and more than 182,000 visitors from 139 countries, according to the organizer.
This year’s event marks the 100th anniversary of IFA, with global tech giants showcasing their cutting-edge innovations like artificial intelligence, robotics, and even a flying car. (Xinhua/Du Zheyu)

Visitors try food cooked in a smart kitchen at the booth of Miele at IFA Berlin 2024 in Berlin, Germany, Sept. 6, 2024.
IFA Berlin 2024, the world’s leading trade show for consumer electronics and home appliances, kicked off Friday, bringing together over 1,800 global exhibitors, 125 keynote speakers and more than 182,000 visitors from 139 countries, according to the organizer.
This year’s event marks the 100th anniversary of IFA, with global tech giants showcasing their cutting-edge innovations like artificial intelligence, robotics, and even a flying car. (Xinhua/Du Zheyu)

Timo Boll participates in a promotion event at the booth of HONOR at IFA Berlin 2024 in Berlin, Germany, Sept. 6, 2024.
IFA Berlin 2024, the world’s leading trade show for consumer electronics and home appliances, kicked off Friday, bringing together over 1,800 global exhibitors, 125 keynote speakers and more than 182,000 visitors from 139 countries, according to the organizer.
This year’s event marks the 100th anniversary of IFA, with global tech giants showcasing their cutting-edge innovations like artificial intelligence, robotics, and even a flying car. (Xinhua/Du Zheyu)

Visitors try new products at the booth of TCL at IFA Berlin 2024 in Berlin, Germany, Sept. 6, 2024.
IFA Berlin 2024, the world’s leading trade show for consumer electronics and home appliances, kicked off Friday, bringing together over 1,800 global exhibitors, 125 keynote speakers and more than 182,000 visitors from 139 countries, according to the organizer.
This year’s event marks the 100th anniversary of IFA, with global tech giants showcasing their cutting-edge innovations like artificial intelligence, robotics, and even a flying car. (Xinhua/Du Zheyu)